Wednesday, 25 June 2008

WTF!?!



Um... what the hell is this? Axe Seduction Spot. Right beneath the f***ing crack-square of Helsinki? Sadly enough I didn't get a shot of the spot when one of the many alcoholilc subway station-hangarounds we have around here stood there scratching his more private parts. Seductive, indeed.

But seriously. What the hell is the point with that particular spot? Yeah yeah I get the thing with all women falling for the axe man. Sure the Axe-ads are a bit sexist, but since they've been made with some humor before I think they've been ok (as you can actually pull off pretty much with a little but of self-sarcasm and a lot of humor). I'm not too sure about these chocolate ads though. Ok, the girls look kind of hot yes but I'm not sure about all this face-smeared-with chocolate and at the same time saying that if you (you the man that is) will be as irresistble as choclate with the new Axe. Girls are just going to want to smear themselves with you, ehrm?

Ok, I'll let those printed ads be without further analyzing them but I just can't let the seduction spot go.

Last year Idols had a similar ad as in an "idols-spot" infront of a poster with the judges saying "go ahead". The point was pretty clear there and I thought that kind of interaction in street advertisement was rather brilliant. But this one...I mean what, do they have some axe-pheromones secretly sipping out from somewhere around this spot? Or are you just supposed to stand there being all seducted by the chicks in the ad infront of you? Should you wait there for someone to seduce you or what -should a guy stand there and wait for the bitches to come, or is it ment to be the other way around? Will the Axe customer service be overfolated with letter a couple of years from now with happy couples thanking axe for their seduciton spot "now we have a house and volvo and a baby and a golden retriver toghether and even get jiggy with it a couple of times a week since the man in the house smells so damn seductive still"?

10 comments:

Anushka said...

i think i'm missing something here, since i can't work out what Axe is - !

the freelancer's fashionblog said...

Anushka: Daemn! It's a deodorant for men, 'The Axe effect', chicks go crazy you know :)

Emmanuelle said...

I have always disliked axe ads. And it's hard to understand why some guys actually believe in that "spray more, get more" -thing. But what can you do. :)

Pipsa said...

Nice to know someone else stopped to think about these ads too. :)

I thought the tv ad was quite humorous, but somehow I find these pictures pornographic. The way the chocolate is around the lips... Does anyone eat chocolate that way if they smear it around. Don't think so. Have to say that I don't like this ad campaign at all.

Sylvia said...

the old axe ads have been quite brilliant in my opinion since the you can truly sense the sarcasm through - that's what makes them funny and genious. remember the tv spot in which a girl and a boy follow their clothe track all the the way to the super market in which they met a few hours before? now THAT was funny. but the chocolate thing, umm, dunno. the chicks are steamy hot in the print ads but where is the humor? seduction point in hakaniemi (or eny other subway station, for that matter)? and there's truly no IDEA in it, just recycling some else's idea badly - doing the copying worse than the original is a huge mistake (oh btw, HKL did the sticker on the ground -thingy also few weeks ago and it was soooo lame. i'm disapponted. and actually, i think the chocolate guy's face in the tv spot is too damn annoying. the face shouldn't be all smily. the axe guy, even made of chocolate, should be cooler. sorry for the flud of words, i just live the topic and love it :)

ivoreece said...
This comment has been removed by the author.
ivoreece said...

I don't think about those ads so seriously... I just like it and find them very very very funny! :D

Lil' Puch said...

Those ads are hillarious!!!

Mrs Munster said...

That seduction spot is just mad. I wonder whether anyone has planned a date and said "hey, lets meet by the seduction spot" :)

Enkeli said...

Yeah, I don't like neither this ad,it's everywhere and it's so sexist.

Many adverts use a wrong image of what a woman really is.
They use woman as if it would be a trophy, showpiece... i hate that, and by the way, the new fragancies actually smell like the typical old men perfume! Gosh! Too strong! Puaj!